(Painesville, OH) March 1, 2010 – The Avery Dennison Graphics & Reflective Products Division North America launched the MPI 1005 Supercast Series, a line of next generation conformable cast vinyl films, today.  Supercast films feature enhanced conformability and stay down over complex curves and rivets with no tenting or lifting – a new option that is ideal for vehicle wraps, fleet graphics and architectural applications.

“I've been installing vehicle wraps for many years and the Avery MPI 1005 Supercast films are simply one of the most conformable films I've worked with,” said Justin Pate, a globally recognized graphic installer with 14 years of experience. “It’s like driving a super luxury car and did everything I have always wanted a film to do with the greatest of ease. The print quality is top shelf and wraps are faster and easier to install and the colors really pop.”

MPI 1005 Supercast is available with Easy Apply RS™, Easy Apply™ and Gloss Opaque LTR technologies to provide faster and easier application and long-term removability.  Easy Apply air egress technology helps eliminate wrinkles and bubbles while Easy Apply RS provides repositionability and slideability, allowing the film to be moved easily before pressure is applied. 

“These films offer the ultimate in print quality and conformability for a variety of applications,” said Elizabeth Park, Global Product Manager at Avery Dennison.  “Because MPI 1005 Supercast films feature Easy Apply RS and Easy Apply technologies, installation with these films is easier and quicker which reduces application time and lowers cost.”

Key features of the Avery MPI 1005 Supercast series include:

-  Enhanced conformability allows the films to stay down over complex curves and rivets

-  Expanded color gamut capability

-  High gloss and smooth face make images and colors pop

-  Consistent printability and enhanced image quality

By pairing MPI 1005 Supercast with Avery Graphics overlaminates, longer-term durability and rigidity are achieved.

 For more information on Avery Graphics products, order a sample roll of MPI 1005 Supercast film, pricing or roll sizes, printers can visit www.averygraphics.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.

# # #

Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2009 sales of $6 billion and operations in over 60 countries.  The Company’s products include pressure-sensitive labeling materials; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications.  For more information on the Graphics & Reflective Products Division, visit www.averygraphics.com. Certain third party trademarks and tradenames used herein are the property of their respective owners.